A key feature of this project was designing an easy-open structure for the food box. This not only improved passenger experience but also optimized the packaging for quick service during flights.
Over time, the packaging design was updated for various special occasions, including national holidays and events. These updates allowed the brand to stay fresh while maintaining its core structure and practicality.
Meraj Airlines partnered with Kalleh and Haft retail chain to include their products inside the meal box. To highlight this collaboration, we designed dedicated packaging visuals that integrated both brands into an illustrated cityscape. These co-branded layouts ensured visibility for partner brands while maintaining Meraj’s visual identity—creating a cohesive and engaging narrative across the full packaging surface.
