The redesign of the Mamad Steak logo focused on balancing the icon’s structure while maintaining the original typography. The updated logo delivers a more harmonious and visually appealing identity for both print and digital use.
We developed content and visuals that highlight Mamad’s distinct steakhouse environment — combining bold flavors, interactive cooking performances, and a modern interior design.
We created storytelling content around the brand's signature dishes under the "Mamad Special" title. These dishes were presented with attention to both culinary craft and branding uniqueness.
Using Focus Stack techniques, we photographed the menu items from distinct angles to capture texture, detail, and the juicy appeal of steaks and side dishes.
The introduction of "Greek Ribs" was a standout feature. We produced both visual and copy-based content to emphasize its Mediterranean inspiration and mouth-watering preparation style.
The Mamad Steak House menu was designed in various formats for different use cases—from tabletop printed menus to wall displays and digital screens for fast ordering. The graphic structure was built based on user experience principles, ensuring food information is presented in the simplest and most appealing way across all formats.
Custom icons were designed to help users distinguish between various menu sections — such as burgers, steaks, sides, and drinks — adding clarity and visual order to the menu experience.
