We created tailored social media content to communicate parenting tips, emotional support, and educational messages in a warm and relatable tone. The goal was to build a consistent visual language and foster a connection with young parents.
To define Avak’s visual language, we designed a set of bright colors and simple geometric forms such as circles, squares, and triangles. This visual system allowed us to incorporate playful, dynamic elements into the content while maintaining alignment with the brand’s educational and friendly tone.
We developed versatile illustrated characters—baby, mom, and dad—with multiple poses and expressions. These characters were designed for recurring use in animations, app illustrations, and social content, ensuring consistency and emotional engagement across all touchpoints.
