To introduce the brand with real impact, we built and ran a coordinated campaign with a network of influential creators. Anchored around the restaurant’s distinctive concept, these videos and collaborations sparked a wide wave of attention, pushing the campaign to millions of views and strongly positive feedback within a short window.
Our content strategy fed directly into engagement and page growth. Consistent, targeted posting drove a sharp rise in followers and daily interactions. These upward metrics reflect how effectively the digital marketing track built awareness and converted potential customers into loyal ones.
On the marketing side, we paired appetite-driving food photography with high-energy Reels to deliver targeted offers to the audience. Conditional, well-timed promotions combined with strong visual content sharply increased people’s motivation to visit in person and experience the space firsthand.
To pull the community deeper into the campaign, we ran engaging social media contests. The prize — a free, hands-on taste of Khaki’s signature dishes — drove wide participation and a flood of comments, pushing campaign excitement to its peak.
The Marshmallow Masks became more than a theatrical prop — they turned into a genuine user-generated content engine. Guests used the masks to create playful photos both at the restaurant and at home, sharing them under #khakimakia, a trend that played a major role in making Khaki go viral.
